NEW YORK CITY | 2019 - 2023
S'More
Head of Product and Design
Led the end-to-end product development from conception to launch. Designs at all levels of fidelity including sketches, wireframes, user flows, visual designs, and delivering assets with documentation to developers. Built and managed a team of 3 designers and 2 QA engineers.
Dating beyond a headshot.
The more you chat, the more photos are revealed. The slow reveal process reduces unconscious bias and discrimination, and lessens the pressure of meeting someone new. Through user research and iterative development, we’ve increased Day 1 retention from 30% to 68%, and DAUs who send messages also increased from 12% to 38%.
Meet someone new through shared content.
We integrated our Instagram Live videos into the S’More app to create a new channel to meet someone new. Now, over 35% of S’More users meet through watching videos and engaging with each other in comments & chats.
The #1 secured dating app.
S’More was the first dating app to implement Rekognition by AWS, the most advanced facial recognition API that weeds out 100% of catfishers, fraudsters, and bad content. We use live-photo detection technology to verify every single one of our users.
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